Road to Success Driving School:

Case Study

Our Client

Road to Success Driving School started in 2011 in the highly-competitive market of Plano, Texas.  Bruce Chester, its founder, is an ex-NFL player, a linchpin of his community, and a terrific instructor.  He just needed his web presence to catch up to his school's local reputation.

Our Opportunity

When Bruce came to us, his old site was simply a landing page with the location and dates of the classes.  We had the opportunity to design a responsive website from scratch, complete with new branding.  For students to sign up for class online, the website also needed to be E-Commerce ready.


Our work combines aesthetics and substance to create an engaging web presence.

First, we crafted a fresh new favicon and logo for Road To Success Driving School.  We envisioned the school's brand as simple, inviting, and whimsical.

With the new logo as a foundation, we had a design aesthetic as we began building the site.

Our Approach:

From the outset, we talked to Bruce about his business to better understand his challenges and create a shared vision.  In conversation, it became clear that RTS needed automation.  Prospective students should be able to view his annual class offerings, see how many spots are available, and register with a simple two-step ordering process.

We built a mobile-first website designed to be responsive across all devices and compatible with all browsers.  Our ordering system and automated email sequence made signups and paperwork a breeze.  This page for Teen Classes highlights our school-inspired color palette and easy navigation.

Our Marketing Stack:

  • WordPress: content management system.
  • WooCommerce: shopping cart.
  • Paypal: payment processor.
  • Inventory Management: visitors can see how many seats are left in each class.  Since this redesign, Road to Success has been selling out their classes for months!
  • Hosting: we offer managed, in-house WordPress hosting, as well as domain registration or transfer.
Start Smart Now defines success by 1) client happiness and 2) data-driven results.  We're dedicated to your transformation and passionate about tracking it with data.  But your happiness throughout the process is our top priority.

Our Data-Driven Results

Road to Success has experienced a true transformation, selling out classes months in advance.  Following Google's 2017 algorithm changes, the site's growth has been exponential.

Our Client

“I am very, very happy with the new design.  My classes have been selling out for 5 months now!  I can email anytime and always get an answer to my problem or question.”

Bruce Chester

Owner, Road to Success Driving School

We Want to Know You

Our data-driven approach is the key to our success and yours!